In 1990 we created the first visible light communication system in Gorizia, together with two friends. We called it “Ugo”, because its presence during those days was so important, that “Ugo” soon became one of us. The idea captivated us much more we could imagine and results came quickly. Unfortunately, not everyone appreciated the intrusion of that giant television. Innovation needs to be absorbed, but our economic investment didn’t allow us to wait too long. The second version of “Ugo”, designed by our friend Rossana, was completely different: a contemporary architectural work, just what we would like to see in a town which was so desirous of change. We tried our best, but the new project did not succeed. “Ugo” is still present in our minds and hearts, not for nothing is the only project we named, just like one of us.